Page 9 - Handling EXPO KSA 2024

PROMOTION CAMPAIGN

Media Campaigns

With over 20 years of experience in promoting a wide range of events in and looking after
the media, The organizers are planning to maximize event coverage for HANDLING EXPO
SAUDI ARABIA through extensive print & online media campaigns covering listings in both
print and online directories, print advertising, online advertising, local press conferences
and both print and online press releases.

Online Presence
HANDLING EXPO SAUDI ARABIA will be given added value through an online presence with
promotions through the official website, digital channels, online communities, email shots
and digital advertisements to ensure that audiences have every opportunity to attend the
event.

Radio Advertising
Strategic spots at select local stations will serve as an extra reminder for visitor audiences
to get involved with HANDLING EXPO SAUDI ARABIA as an unpatrolled event.

Outdoor Promotion

We will also ensure that the HANDLING EXPO SAUDI ARABIA brand receives maximum
exposure through outdoor campaigns including billboard displays in selected locations to
ensure that visitors get every incentive to attend the event.

Targeted Trade Invitations

30,000 targeted invitations will be sent out to trade delegates & related members of the
Industrial community prior to the event, ensuring they ‘save the dates’ for HANDLING EXPO
SAUDI ARABIA and have adequate time to plan their visit in advance and arrange
appointments for important discussions.

Social Media

From daily show updates to sponsored posts, HANDLING EXPO SAUDI ARABIA news via
social media outlets will reach out to target visitors across all essential channels, reminding
them of all that is new and featured at the event.

Mobile Marketing
Mobile marketing promotions aimed at industrial visitors will spread the word on
HANDLING EXPO SAUDI ARABIA keeping audiences up-to-date and fully aware on why the
event is the preferred meeting point for the industrial sector.